All of our toothpaste formulations contain clinically proven, active ingredients to target your specific oral care needs. Toxin and cruelty-free, every toothpaste comes in a 100% recyclable sugarcane tube.

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Created by Dentists

"As dentists, we understand that your smile is as individual as you are. Our targeted formulations are designed to help you uncover your greatest smile yet, whatever your oral health needs are."

Dr. Lisa & Dr. Vanessa

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Are they really worth the hype?

Daily care with added whitening power

•  Whitens and strengthens teeth 
•  Contains Hydrogen Peroxide
•  Leaves your mouth clean and refreshed

Toothpaste for Whitening Teeth

Daily care for all concerns

•  Combats the most common problems in dental health
•  Contains the active ingredient Pentasodium Triphosphate 
•  Protects teeth from cavities and sensitivity

Daily care for sensitivity 

•  Suitable for those with sensitivity
•  Contains the active ingredients Potassium Nitrate & Fluoride 
•  Protects teeth from cavities and sensitivity

Toothpaste for Sensitive Teeth

Daily care for gum health 

•  Suitable for those with bleeding/ inflamed gums
•  Contains the active ingredient Chlorhexidine
•  Clinically proven to restore gum health
•  Works to alleviate bad breath

Daily care for translucent, weak & chipping teeth

•  Works to remineralise teeth 
•  Reverses early erosion and enamel loss
•  Contains the active ingredient Hydroxyapatite

Toothpaste for Rebuilding Teeth

Daily care for pregnant and breastfeeding mothers 

•  Created by mothers and dentists 
•  Toxin-free, safe for mum and baby
•  Contains Folic Acid
•  Maintains gum and tooth health throughout pregnancy and breastfeeding

Frequently Asked Questions

As dentists, we recommend the use of fluoride in your toothpaste as it is one of the only proven ingredients to reduce decay. We recommend using toothpaste that has clinically proven active ingredients and fluoride is a key ingredient to incorporate into your daily oral care routine.