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Awards

Water Flosser

Water Flosser
Rated 4.9 out of 5
43 Reviews

£53.97 £89.95 Save 40%

Make Smiles Happen

Limited Edition Rose Gold Sonic Toothbrush | £66.00 £110.00 Save 40%

Rated 5.0 out of 5
5 Reviews

Limited Edition Graphite Grey Sonic Toothbrush | £66.00 £110.00 Save 40%

Rated 5.0 out of 5
6 Reviews

Spotlight Sonic Brush | £66.00 £110.00 Save 40%

Rated 4.9 out of 5
345 Reviews

Teeth Whitening Gift Set | £29.40 £49.00 Save 40%

Rated 5.0 out of 5
4 Reviews

Daily Duo Bundle | £89.97 £149.95 Save 40%

Sonic Gift Set | £96.00 £160.00 Save 40%

Rated 5.0 out of 5
1 Review

Whitening Essentials Bundle | £38.40 £64.00 Save 40%

Rated 5.0 out of 5
14 Reviews

Perfect Smile Bundle | £143.94 £239.90 Save 40%

Rated 5.0 out of 5
1 Review

Spotlight Daily Essentials | £43.20 £72.00 Save 40%

Rated 5.0 out of 5
28 Reviews

Ultimate Total Care Bundle | £101.34 £168.90 Save 40%

Rated 5.0 out of 5
83 Reviews

Mens Care Bundle | £34.68 £57.80 Save 40%

Rated 5.0 out of 5
4 Reviews

Water Flosser | £53.97 £89.95 Save 40%

Rated 4.9 out of 5
43 Reviews

Whitening Strips | £23.97 £39.95 Save 40%

Rated 4.8 out of 5
403 Reviews

Sonic Toothbrush - Personalised | £72.00 £120.00 Save 40%

Rated 5.0 out of 5
133 Reviews

Mens Whitening Strips | £23.97 £39.95 Save 40%

Spotlight Teeth White Pen | £8.99 £14.99 Save 40%

Rated 4.9 out of 5
23 Reviews

5 Pack Bamboo Toothbrush | £7.20 £12.00 Save 40%

Rated 4.8 out of 5
23 Reviews

Bright Smile Bundle | £94.74 £157.90 Save 40%

Rated 4.9 out of 5
31 Reviews

Kids Care Bundle | £10.77 £17.95 Save 40%

Rated 5.0 out of 5
4 Reviews

Limited Edition Rose Gold Sonic Toothbrush | £66.00 £110.00 Save 40%

Rated 5.0 out of 5
5 Reviews

Limited Edition Graphite Grey Sonic Toothbrush | £66.00 £110.00 Save 40%

Rated 5.0 out of 5
6 Reviews

Spotlight Sonic Brush | £66.00 £110.00 Save 40%

Rated 4.9 out of 5
345 Reviews

Sonic Toothbrush - Personalised | £72.00 £120.00 Save 40%

Rated 5.0 out of 5
133 Reviews

Sonic Replacement Heads | £15.00 £25.00 Save 40%

Rated 5.0 out of 5
12 Reviews

Whitening Toothpaste | £5.70 £9.50 Save 40%

Rated 4.9 out of 5
88 Reviews

Toothpaste for Gum Health | £4.77 £7.95 Save 40%

Rated 4.9 out of 5
26 Reviews

Toothpaste for Total Care | £4.77 £7.95 Save 40%

Rated 4.8 out of 5
17 Reviews

Toothpaste for Sensitive Teeth | £4.77 £7.95 Save 40%

Rated 4.8 out of 5
12 Reviews

Toothpaste for Rebuilding Teeth | £4.77 £7.95 Save 40%

Rated 4.8 out of 5
19 Reviews

Toothpaste for Children | £3.57 £5.95 Save 40%

Rated 5.0 out of 5
5 Reviews

Ultimate Total Care Bundle | £101.34 £168.90 Save 40%

Rated 5.0 out of 5
83 Reviews

Whitening Strips | £23.97 £39.95 Save 40%

Rated 4.8 out of 5
403 Reviews

Dental Floss for Whitening Teeth | £3.57 £5.95 Save 40%

Rated 4.7 out of 5
3 Reviews

Spotlight Teeth White Pen | £8.99 £14.99 Save 40%

Rated 4.9 out of 5
23 Reviews

Whitening Toothpaste | £5.70 £9.50 Save 40%

Rated 4.9 out of 5
88 Reviews

Mens Care Bundle | £34.68 £57.80 Save 40%

Rated 5.0 out of 5
4 Reviews

Daily Duo Bundle | £89.97 £149.95 Save 40%

Mouthwash for Decay & Sensitivity | £12.95

Rated 5.0 out of 5
2 Reviews

Dental Floss for Gum Health | £3.57 £5.95 Save 40%

Rated 4.8 out of 5
12 Reviews

Dental Floss for Whitening Teeth | £3.57 £5.95 Save 40%

Rated 4.7 out of 5
3 Reviews

Dental Floss for Decay | £3.57 £5.95 Save 40%

Rated 4.5 out of 5
4 Reviews

Water Flosser | £53.97 £89.95 Save 40%

Rated 4.9 out of 5
43 Reviews

Our tubes are made from sugarcane

Our tubes are produced using 100% virgin PE derived from Sugarcane, a renewable raw material. Low carbon footprint emission - Sugarcane is one of the greatest carbon sinks existing. It metabolizes more CO2 to grow than most plants and trees and it regenerates by itself from its own roots.

#HarmFreeOralHealth

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  • Gluten Free

  • Sulphate Free

  • Cruelty Free

  • BPA Free

  • Paraben Free

  • Triclosan Free

  • DEA Free

“As Dentists, we recognize that everyone has different oral health needs that require specific targeted products. We’re elevating your smile to a whole new level!”

Co-Founders

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What The Press Say

  • "The dentist-founded brand that’s transforming teeth"

  • "Oral health: How to ensure a healthy mouth and to reduce the risk of serious complications "

  • "The vegan range offers at-home Teeth Whitening Strips”

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