About Us
We are Innovative
Made by dentists for bespoke individual oral care needs, we combine the latest advances in oral care research with clinically proven, clean and effective ingredients to produce innovative products.
We are leading the way to help the whole family uncover their greatest smile yet, providing products customers can trust in and use in the comfort of their own home'
We Are Clean
& Sustainable
We are on a mission to make oral care not only effective and clean but sustainable too.
We are proud to be cruelty-free, PETA approved and vegan-friendly. Our products are free from toxic ingredients including Triclosan, Sodium Lauryl, Sulphate, and Parabens.
Made By Dentists
"As dentists, we feel passionate that 90% of your oral health goals can be achieved at home, using products that are rich in active ingredients that target your concern whether it be improving gum health, eliminating sensitivity or whitening teeth"
- Dr. Lisa & Dr. Vanessa Creaven
