Subscribe and Save

Your essentials, on repeat

Pick your replacement heads, toothpaste and whitening powders, choose how often you want them, and we'll send them automatically with up to 20% off every delivery.

  • Up to 20% off every order
  • Early access to our sales
  • Skip, pause or cancel anytime
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Up to 20% Off every deliveryDiscount applied automatically to every order, for as long as you subscribe.

How it works

Set it up once. Save every time.

  1. Pick your essentials

    Choose Subscribe & Save on any product below.

  2. Choose your schedule

    Pick how often you want it. The more often, the more you save.

  3. We handle the rest

    Every delivery arrives automatically, discount included. You only pay as each one is sent.

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Your saving

The more often, the more you save

Every product has three delivery options. Your discount is locked in for every delivery while you stay subscribed.

Replacement heads & tips

Sonic, Sonic Pro and kids' heads, plus water flosser tips

  • Every 3 months 20% off
  • Every 6 months 15% off
  • Every 9 months 10% off

Dentists recommend a fresh brush head every 3 months, which is exactly where your biggest saving sits.

Toothpaste & powders

Toothpastes, whitening powders and mouthwash

  • Every month 20% off
  • Every 2 months 15% off
  • Every 3 months 10% off

Match it to how quickly you get through a tube or tub, and you'll never run out.

Toothpaste multipacks

Our X3 bundles, Toothpaste Trio and kids' toothpaste bundles

  • Every 3 months 20% off
  • Every 6 months 15% off
  • Every 9 months 10% off

Stock up the whole household in one delivery, and save on every one after.

Subscriber perks

More than a discount

Subscribing puts you first in line, and keeps you in complete control of every delivery.

  • Up to 20% off, every time

    Your subscription discount applies to every delivery, not just the first one.

  • Early access to sales

    Subscribers get into our sales before anyone else, so you never miss the best deals.

  • Skip, pause or cancel

    Manage everything from your account, whenever you like. No minimum commitment.

  • Never run out

    Fresh heads and toothpaste arrive right when you need them, without a reminder in sight.

Good to know

Your questions, answered

Anything else? Our customer care team is always happy to help.

How does Subscribe and Save work?

Choose Subscribe & Save on the product page, pick how often you'd like it delivered and check out as normal. We'll send each delivery automatically on your schedule, with your discount applied every time.

How much will I save?

Up to 20% on every delivery. The more often your deliveries, the bigger the discount: 20%, 15% or 10% depending on the schedule you choose.

When will I be charged?

You pay for each delivery as it's processed. You're never charged upfront for future orders.

How do I skip, pause or cancel?

Sign in to your account using the email you checked out with. There's no password needed, we'll send you a code. Open Subscriptions to skip your next delivery, pause or cancel, and update your payment details or delivery address. There's no minimum commitment.

Can I change how often I receive my order?

Yes. Just get in touch with our customer care team and we'll update it for you.

Can I use a discount code on my subscription?

Discount codes can't be used on subscription orders. Your subscription discount is applied automatically to every delivery instead.

How much is delivery?

Delivery is charged at our standard rates on each order. You'll see the cost at checkout before you subscribe.

How do I get early access to sales?

It's automatic. As an active subscriber, you'll hear about our sales before they go live to everyone else.

Never run out. Always save.

Set up your first subscription in under a minute. Skip, pause or cancel anytime.

Start saving