




Advanced Action Whitening Pro Toothpaste
Not Your Parents’ Toothpaste
It’s your toothpaste, elevated. Triple action advanced whitening toothpaste for daily use with enamel-strengthening protection for a brighter, healthier, more confident smile.
Safe, effective, and dentist-developed—this is not your parents’ toothpaste.
Highlights
Targets
- Yellowing Teeth
- Staining
- Sensitivity
How to use
Ingredients
Choose options





Triple Action Whitening
Hydrogen Peroxide, Phthalimidoperoxycaproic Acid (PAP), and Diamond Powder work together to lift stains, whiten, and polish teeth for a visibly brighter smile.
Strengthens & Protects
Hydroxyapatite and Sodium Fluoride rebuild, remineralise, and shield enamel, helping to reduce sensitivity while keeping teeth strong.
Blue Gel Formula
Designed for effective stain removal and a refreshing brushing experience.

MADE BY DENTISTS
Feature Comparison


Advanced Action Whitening Pro Toothpaste
NOT YOUR PARENTS' TOOTHPASTE

Ultra Whitening Professional Toothpaste
WHITENING FOR YOUR DAILY ROUTINE
advanced stain removal while strengthening teeth
Hydrogen Peroxide, PAP, and Diamond Powder
Hydrogen Peroxide
and remineralise teeth
and strengthens enamel
and strengthens enamel
What Our Customers Say
Product FAQ
Yes, this formula is safe for sensitive teeth. It contains Hydroxyapatite and Sodium Fluoride for added tooth protection.
Yes
This toothpaste is safe for use on dental restorations.
Yes, this product is safe for daily use to elevate your current routine, and contains all the ingredients you would expect from your regular toothpaste, with added triple action whitening ingredients and Hydroxyapatite.
Unlike standard whitening toothpastes that rely on a single whitening agent, this formula contains a Triple Action Whitening formula (Hydrogen Peroxide, PAP and Diamond Powder) & Hydroxyapatite for both whitening and enamel protection.
Hydroxyapatite is a naturally occurring mineral that makes up tooth enamel. It helps rebuild, protect, and remineralise your teeth.
Yes, it contains Sodium Fluoride, which helps prevent cavities and strengthens enamel.
Yes, the paste is safe to use and will work to lift surface stains, however, it cannot whiten the original shade of veneers or crowns.